#ONPASSIVE #BLOG #VIDEO #methods #collect #party #data #absence #cookies


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#ONPASSIVE BLOG VIDEO: methods to collect first party data in absence of cookies

#ONPASSIVE #GoFounders #AshMufareh
Whenever you visit a website, a popup appears on the screen to accept/block cookies from that website. But what exactly do cookies mean? Cookies allow websites to store data of the user’s complete footprints like website logins, shopping carts, and other valuable user’s data like credit card numbers, address, name, location etc. This may sound normal as cookies store this data only to serve the customer better. But there is a catch! Cookies are invented to make users transactions easy online. However, cookies might be a goldmine of private information for hackers to snoop on. As cookies importance will be phased out by 2021-22 as privacy issues grow, marketers must find alternatives like first-party data, permission marketing and completely futureproof server-to-server integrations.
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Rating by viewers 5.00

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