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#ONPASSIVE BLOG VIDEO: Product video strategies to increase sales
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What is a video marketing strategy?
Marketing teams design video marketing strategies as a part of their marketing campaigns by creating videos and curate them to promote and market their products and services to the target audience. It is an idea that helps to keep the audience engaged with the brand.
Video marketing is a forward-facing marketing strategy used by businesses to integrate videos into engaging marketing campaigns. It helps in building customer rapport and promoting products and services along with the brand.
With the rise of social media, video has become a highly effective form of content. It has become the most useful tool for marketers to educate potential buyers about the product. According to a survey, 94 per cent of marketers felt using videos in their campaign helped them increase user understanding of products and services.
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