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#ONPASSIVE BLOG VIDEO: Is B2C Marketing Goes Local and Retention Based in 2021
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The year 2021 brings B2C entrepreneurs with new alternatives and a modified buyer outlook. A few of the shifts of client conduct are outlasting the virus as the final destiny of Covid-19 still exists. The adjusting and advertising methods and tech investments align with the post-pandemic world for B2C entrepreneurs.
Before going into more details first let us know how exactly B2C is different when compared with B2B from this link “B2C and B2B Difference“
Business to Consumer (B2C) marketers should increase their spending on loyalty and retention-based marketing in 2021 by 15%. We analyzed this in a report shared with marketing dive while cutting on the product or performance-based marketing. The focus on retaining customers results in an increase of 40% in the marketing messages which the consumers receive. And receive them, especially with direct channels like emails, mobile messaging, and many.
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