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ONPASSIVE BLOG VIDEO – Mass Marketing Strategy Pros and Cons and Best Remedy
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ONPASSIVE BLOG VIDEO – Mass Marketing Strategy Pros and Cons and Best Remedy
Sometimes we need to ignore target audience demographics and sustain a brand presence in the vast market. This strategy focuses on selling huge quantities at a lower price by using digital, print, television, and radio as mediums to gain massive product exposure. Also, mass marketing strategy has more differences than niche marketing.
Mass marketing will become successful when people have a proven track record of purchase history for advertised products and services. This marketing technique is aiming to influence the consumer’s behavior to purchase the intended product. Mass marketing reduces the manufacturing costs by encouraging mass production and simultaneously increasing the sales volume.
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