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ONPASSIVE BLOG VIDEO – The Marketers Backbone When Building Results driven Marketing Strategy
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ONPASSIVE BLOG VIDEO – The Marketers Backbone When Building Results driven Marketing Strategy
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Being a marketer is no easy task, and it carries a massive responsibility with huge goals & responsibilities. To make profitable business decisions, marketers must have years of company knowledge at their fingertips. However, not all knowledge is particularly useful when it comes to creating a marketing strategy. It is where institutional knowledge comes into the limelight to provide marketers with the right marketing strategy.
Institutional knowledge plays an essential role as it is the combined sum of all the knowledge within an organization. With the experiences, values, processes, data, and expertise, the information is possessed and preserved by an organization’s members. Knowledge management is excellent in terms of efficient handling, storage, and revision of the knowledge.
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