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#ONPASSIVE BLOG VIDEO: What’s the Difference Between B2B and B2C Influencer Marketing

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If you have ever worked in the digital marketing world, you’re familiar with B2C and B2B business types. However, you probably won’t be familiar with B2B and B2C marketing methodologies. More often than not, B2B (also called business-to-business) marketing focuses on coherent and logical process-driven purchasing decisions. At the same time, B2C (also called business-to-consumer) marketing focuses on emotion-driven purchasing decisions.

It isn’t always straightforward – obviously, sometimes there is overlap— however, these contrasts somewhere in the range of B2B and B2C search marketing are significant. For marketers or digital marketing organizations serving the two kinds of businesses, understanding these distinctions is essential to build up a high performing marketing technique for a business.

Regardless of whether it’s relationship building or communication methodology, marketers must adopt various strategies to expand the viability of their promoting and marketing strategies. Here’s a breakdown of the five essential B2B vs. B2C contrasts that each marketer has to know:

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