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#ONPASSIVE: Best Social Listening Tools for Deep personalization using Artificial Intelligence
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Deep personalization is essential than ever for businesses in a customer-centric era, where the wealth of choices and stiff competition means customer experiences can make or break a sale.
Social listening tools have become a decisive way to measure customer sentiments and conducting audience research. These tools are extremely good at mining unstructured text such as social media posts.
Smart social listening tools are gaining exposure and recognition on their ability to conduct extensive consumer research insights, measure audience sentiment, and aid key decision making. Brands are using them to track, analyse and respond to the conversations about them on social media.
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