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#ONPASSIVE BLOG VIDEO – Alexa, What’s all the Buzz about Voice Search in Marketing (HOH)
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#ONPASSIVE BLOG VIDEO – Alexa, What’s all the Buzz about Voice Search in Marketing
We can see that the success and use of mobile assistants and smart devices, such as Apple’s Siri, Google Home, and Amazon’s Alexa, have skyrocketed while looking at the current voice search patterns and figures over the past few years.
The increasingly growing adoption rate of automated voice assistants worldwide has had a massive effect on search and SEO trends. Voice search contributed to a tiny fraction of overall searches worldwide only a couple of years ago. Today, more than 20% of all smartphone searches are performed by voice, with many predicting that over half of all searches will be carried out using voice search in the upcoming years.
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