#ONPASSIVE #BLOG #VIDEO #Basic #guide #balance #personalization #data #security


#ONPASSIVE BLOG VIDEO: Basic guide to balance personalization and data security

#ONPASSIVE #GoFounders #AshMufareh
Let’s say you are surfing on an online shopping website for purchasing 1kg of apples and if that particular website is offering everything but apples. You will naturally lose interest and leave the site. Accenture survey of 2018 states the same thing- “48% consumer’s poorly curated experience makes them leave a site and make a purchase elsewhere”.

That’s where personalization has a role to play. Who wouldn’t like to get recognized with a unique identity and served with personalized offerings? Personalization offers customers tailored experiences that pins them up with your brand. For that to happen, you need to pursue personalized marketing to gain leverage in a flock of an increasingly competitive marketplace.

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