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#ONPASSIVE BLOG VIDEO: tips to safeguard your start up from intellectual property theft
#ONPASSIVE #GoFounders #AshMufareh
For a startup’s growth and sustainability, brand protection is imperative. It may require you to put more effort than just launching the business. And still, there are chances that you will leave some gaps that enable other entities to infiltrate your brand and hence, you need to protect your brand from unauthorized use. Most people release their company name and logo without providing any security to it. So, if you are planning to launch your start-up, the first thing you need to do is to get your company’s trademark registered to protect your brand’s identity. As a trademark is given based on geography, one can only apply at the place from where he/she has been performing the business.
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