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#ONPASSIVE BLOG VIDEO: What makes a drip campaign successful
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Converting your prospects into customers generally requires multiple contacts with them. But determining the right time to connect with every prospect several times is a daunting task. Many marketers find ‘Drip Email Marketing Campaign’ an efficient, powerful, and cost-effective tool for reaching out and converting prospects into customers to face this challenge effectively.
What Is a ‘Drip’ Campaign?
A drip campaign or automated email marketing involves setting up a series of email messages sent at regularly timed intervals in response to a trigger. To run a drip campaign, you need autoresponder software (typically web-based) that can automatically send emails based on the business rules you establish.
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