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#ONPASSIVE BLOG VIDEO: Lead Generation Routes Lifecycle Marketing vs Sales Funnel
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Marketing is the most exciting field and competitive too. We use some strategies to attain lead generation, but the process and the act of performance are completely different in sales. These two strategies are sales funnel and lifecycle marketing method or customer journey. Few of its aspects are similar, but they follow different structure and purpose to attain these leads.
The customer journey or lifecycle marketing method is entirely based on the customer itself. It gathers the entire experience of a customer from the beginning to the end of a sale. It focuses on creating a sale, based on customer perception, and how to make him indulge with a brand by creating an interest that comes with loyalty and retention.
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