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#Onpassive Blog Video: The impact of technology on communication

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Businesses of every industry rely on communication for all aspects of their operation. From conducting internal communication on sensitive matters to instantly circulating critical information across a mass audience and even hiring new employees, organizations today leverage several channels to meet their day to day communication needs.

The impact of technology on communication is remarkable as with new tools and solutions emerging every day, it is continuing to transform the way businesses communicate. Technologies like Artificial Intelligence and Machine Learning have taken business communication to a whole new level. Chatbots currently field more than 25,000 conversations per month. Besides, 75% of enterprises across the world now use automation tools to make communication quicker and more effective.

Many of the business processes today involve communications like messaging/chatbots, email marketing, and social media engagement to reach out to the target customers. The growth and widespread adoption of social media platforms, video conferencing tools and emailing platforms have made virtual communication a new normal in the COVID reign.

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