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#ONPASSIVE BLOG VIDEO: The key components of a successful press release

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A Press Release (PR) is a public relations announcement issued to media houses and other targeted publications to disseminate news about an organization among the public. There are many different reasons for circulating a press release; it could be a new acquisition, a product/service launch, a new investment, achievement of an award, the list goes on.

The key to writing an impactful press release lies with the write-up’s ability to grab the attention of the reader with its headline and give all the vital information in the first paragraph.

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